Interbaden is the official distributor of Sloan in Mexico, providing products, spare parts, installation, and long term project support. Operating within a highly functional and traditionally overlooked category, the challenge was to create a brand that felt contemporary and intentional without losing credibility in a technical, specification driven environment.

The identity was developed as a way to elevate the everyday. Rather than leaning into the expected visual language of plumbing and sanitary products, the branding introduces a more refined and graphic system that brings clarity, rhythm, and confidence to the brand. The result is a visual identity that transforms a traditionally utilitarian category into a structured, modern experience, positioning Interbaden as a professional, forward looking partner within commercial and architectural projects.